As you consider the 2014 marketing plan for your business or organization, a blog can be an important part of your overall strategy. Why?
1) Blogging improves the search engine results of your website.
2) Blogging boosts your social media marketing strategy.
3) Blogging gives your business a platform for thought leadership.
For more specific tips, including ideas on content and writing style, read the full post on ReachLocal Blog. Although the article specifically targets law firms, the ideas are applicable to all businesses.